Every business storefront usually has a sign on the front of their facade, but what sets apart a good sign from a bad sign? More than likely the design and placement. These two are the most critical to sending the right signal to all those that drive by your sign. For instance the Flamingo Bowl (Picture on Left) was taken by me to display how an effective sign can lure customers. It was colorful, playful, and told me what the business was. It was also placed in a manner that I noticed the Bowling Alley from block away in downtown St. Louis. Does your sign lure customers into your store? If not then lets take a look at some steps to take to help your storefront. (more…)