As in many cases you as a business owner look at your sales and compare them with the sales of last year. However, do you compare how many people walk through your door every day? Or how many sales are completed based off of what your wearing? If you aren’t then how do you know if something is working or isn’t working? You need to learn to quantify just about everything in your business. To help you think of some ways to quantify your business I have provided some examples below. (more…)

Over the past few weeks I have watched a major success story unravel wit the Tech Spot Store. They have don’t an amazing job of getting customers to their store, but they have also made sure to ask where people found out about the Tech Spot. The reason why this is important is so they can gauge which marketing is working and which marketing strategies are not. If you are not tracking your marketing results you are like a manager not keeping stats on your player at the game. How would you know who to take in and out of the next game. You want your best players to play. This is the same for choosing the right marketing channels.

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