This weekend was a huge breakthrough for me on the power of people. People can make or break your business at any given time. But, the best is having people on your side that believe in your product or service. These people eventually become your best marketers. Chris Brogan said it the best by getting Pirates for your business at SobCon08. This means building an army that will help and spread the word about your business. But first lets look at three ways to build up that army of pirates.

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