To all those small business owners trying to get a little more attention here is a tip for you! Have you uploaded a video about your business lately? Or have tried to start a viral video about a product or service you have to offer? If you start to use video you are expanding your channels of visibility which is a huge plus, but there are many numerous reasons well beyond this topic.

A big plus is the social media optimization you get out of using video. After doing some consulting for some clients I have been able to get many of my clients onto the first page of Google within hours of submitting videos and content for them. Is this magic? To some extent it is know which buttons to push and realizing which keywords will help you reach that status. A good place to start is uploading video to YouTube.

To build a viral video you need to start with something that is pretty catchy and sticks with the viewer. If you create a lame video its just like creating a lame paper advertisement, no results. Be creative, but still get the point across. You can do a lot now in this day and age with digital video cameras along with a nice video program. I bought a HD Digital Camera for about $150 and a SD card for $20, which has helped me produce very nice coverage. I bought a tripod as well which helps keep my scenes steady.

Lastly, have you noticed some of the movements in new technology? There is a blog about everything and podcast about everything, but there is less video online about particular topics especially regular episodes on topics which may be a begging opportunity for you to gain more attention online to generate more traffic to your site or store. 

If there is something you would like to tape about your store or you need help getting videos online please let me know by leaving a comment and I would be happy to help you. In order to get in touch with me please leave a comment or email me. I look forward to seeing your next video!

Tags: small business, Social Media, Social Media Optimization, youtube

This entry was posted on Wednesday, July 23rd, 2008 at 9:54 pm and is filed under Education, Entrepreneur, Marketing, Networking, Social Media, Social Media Optimization, Technology, Web Design, small business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.