This weekend was a huge breakthrough for me on the power of people. People can make or break your business at any given time. But, the best is having people on your side that believe in your product or service. These people eventually become your best marketers. Chris Brogan said it the best by getting Pirates for your business at SobCon08. This means building an army that will help and spread the word about your business. But first lets look at three ways to build up that army of pirates.

Board of Advisors - Getting a group of advisors for your business is a great way to learn more about what you need to build a stronger business. These people believe in you and your product and once it is launched they will spread the word. They can give advice about the business world and they more than likely know more people in the business world that can help. Make sure you take care of these people! They are taking time out of their lives to help you succeed.

Be Genuine & Passionate - Don’t be fake!! People will pick up on this and you will lose all credibility. Passion is what makes you different from your competitors. You have to like what your doing. People like working with people that enjoy their job. For instance, there is a young gentleman at the local McDonald’s who always has a smile on his face. It is worth it to go to McDonald’s just to talk to this young man. The quality of your product or service usually reflects how passionate you are about your business.

Give Them Multiple Channels to Show off Your Business - Some people like to digest information in many different ways. Some of us like video, some of us like audio, and some of us like to see the text. This means that some of your friends or potential clients may like to learn about your business in different ways. This allows them to digest the information and then pass it along to other people that may enjoy your business.

Now these are just a few ways to help spread the word about your business. Getting a strong group of advisors is probably one of the more critical groups that will you spread the word about your business. Make sure you take care of them and they will take care of you.

Have you found a particular way to spread the word about your business? If so please comment or give your suggestions at anytime. Thanks for your help! 

Tags: Marketing, People, Referrals

This entry was posted on Thursday, May 8th, 2008 at 2:59 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.